TRIO Mississauga
As a marketing professional with a deep understanding of the medical industry, I am proud to be working with Dr. Chaula Mehta to help launch her clinic and increase brand awareness. In today's digital age, it is essential for doctors to have a strong presence on marketing and social media in order to promote their services and grow their practice. By leveraging these powerful tools, we are positioning Dr. Mehta for success in the competitive healthcare landscape.
Year
6.22
Scope
Social Media,Branding, Personal Branding
Timeline
10 months
The Power of Branding and Social Media: A Doctor's Journey
Approach: I created a business and personal branding strategy for Dr. Mehta that would utilize social media platforms (LinkedIn, Instagram and Facebook) to strengthen the doctor's brand awareness and support their goal of generating patient leads. Each social platform was identified and created for personal and business use, with a curated tone and aesthetic. Every month, the doctor would receive the copy, assets and visual directions for the coming month's posts. Results: *over a 10-month period LinkedIn - 900 Followers - 50,437 Impressions - 55.6% Engagement Rate
